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Your Source for Safe, Effective Organic and Natural Skin Care & Cosmetics!

Thank you for visiting our site! Here, we do all the research for you. Not only are the products we recommend safe and free from harmful ingredients, but our team of Estheticians & Beauty Experts have personally tried each & every product to ensure they deliver the results promised - and - that WE LOVE IT.

Just enter promo code "FIRSTORDER" at checkout! This special 20% OFF first order promotion is good for 1 USE ONLY, on regular priced items (excluding clearance and kits) on our family of websites - LoveTrueNatural.com, Lavera.com, Benecos-USA.com & TrueNatural.com.

If this is your first time visiting us, you may be interested in these useful links:

Here's what our customers have to say:

I just love those online stores that carry nothing but safe organic beauty products. No worries about nasty ingredients or greenwashing. Well, add another to your list with the launch of Love True Natural – a brand new online beauty shop chock full of organic products from top natural brands. Love True Natural carries products for face, hair, body, men, and babies as well as a very satisfying array or organic makeup.

- Feelgood Style

Absolutely love your products and the way in which you package items. Very nice touch adding the pink tissue paper and tealight candles and especially the extra samples of your products. Thank you!

- Lori

I've spoken with customer support in past and they are very nice and helpful. The products are great too. As a former make up counter sales person I know what I know what to look for and what I want. This place is my new primary cosmetic supplier!

- Sara

I loved the site, it was cute and colorful. I loved the natural products offered and the way they were categorized. Thank you for making ingredients and reviews so easy to find.

- Katy

I am so thankful for the wide variety of organic products that Lavera has to offer!

- Mallory

Lavera has the only skin products that my highly sensitive skin can tolerate. In fact, they seem to be calming without being medicated.

- Merola